Identify your customers
Understand what your target audience wants and cater to their exact needs. It's essential to get laser specific on who your ideal customer is by detailing their behaviors and lifestyle.
Identify your competitors
Understand how each of your competitors are positioning their brand so you can do the opposite. When building a brand or rebranding your business, the main goal is to differentiate from the competition.
Identify your secret sauce
Understand what your company's uniqueness factor is and brand capabilities are. Finding your secret sauce is the key to creating an impactful and highly profitable brand.